visure is a branding consultancy led by Nicole Cox - a creative thinker, designer & explorer.
Nicole and her team of creative professionals work with clients locally throughout Australia, and internationally in countries such as Abu Dhabi, the United States, Paris and Germany.
We love building effective, authentic and memorable brands for entrepreneurs, companies and social ventures inspired to create a healthy, educated world.
Brand Strategy & Development
Logo/Identity Design
Print Communications Design
Web Presence Design
Environment & Experience Design
ghd hair Australia and visure have worked together since 2008 when ghd hair first released their styling products to the Australian market. visure works as an extension of the Marketing and Education teams in the Brisbane HQ designing and developing materials for both divisions across print and web.
All photography within pieces has been supplied by ghd hair
OHO is the only Not-for-profit Agency in Australia to specifically promote a holistic approach to primary health care. visure has worked with the team behind One Health for more than six years contributing pro bono brand strategy and brand communications to help promote the projects and Social Enterprise Scheme.
The Social Enterprise Scheme encourages businesses of all sizes to create innovative programs that support their local and global communities. OHO is a registered associate of the United Nations DPI, and represents holistic perspectives on international development and community health at relevant conferences and summits.
Having the One Health brand appear at a 2011 UN congregation was one of many highlights for the whole team involved. The team behind One Health and all of those who collaborate and support One Health are incredibly inspiring!
When Belinda from method fitness approached visure to develop a brand, she expressed how important it was that the new brand be memorable, punchy and clear at communicating her training approach. It also needed to be reflective of the skills of the team, the methodical approach taken to ensure method’s clients get the results they are after with a touch of fun.
Through our brand strategy workshop, we were able to crystalise Belinda’s vision of creating a healthier, happier society through health and fitness and determine the best way forward for her brand to support this pursuit.
Every aspect of the brand has been aligned to give a clear message of the method fitness approach from the identity, tone of voice, print materials and website which we worked closely with the team at Ecoda on.
visure worked with the team at 2M to identify how to best represent their language services business. This included full Brand Strategy development including a name change to 2M Language Services from Multimedia Languages and Marketing.
The logo, speech icons and supporting visual style were all created to provide a vibrant visual language to match the energetic team behind 2M. Print materials, the web site, advertising templates and banners have also been created.
We were engaged to work with the Australian Sugar Milling Council to create a new brand which was reflective of their service to the Sugar Mills of Australia. The brand was developed to encompass a new logo, stationery and web presence.
Over the last few months visure has worked alongside Starfire Diamond Jewellery to establish their new brand and reflect the stunning jewels in the best possible light. Since launching with their new website designed and developed by visure, Starfire has partnered with the Queensland Ballet and taken part in several events including the Australian Open Polo Finals at the Doomben Polo Club.
visure will continue to support Starfire Jewellery over the coming months as they further establish themselves in the market at a strategic level and through social media.
Photos by Norris Chau Photography
visure worked with iFACTORY in 2010 to develop their new brand which included a new logo mark, brand strategy and external signage. visure is currently overseeing the installation of internal signage for iFACTORY… we’ll add photos very soon
I'm a creative thinker, designer & explorer. Every day I get to do what I love most… create and transform brands.
I spent my first 8 years of life in East Africa and enjoyed travelling around the world as the daughter of a pilot. My continued extensive travel and global exposure has only enriched my perspective and encouraged my deep desire to constantly learn and understand various cultures and markets.
My career to date has seen me work with some of the world’s largest brands through to startups and NGO’s, all while learning from some incredible people. Over the last 18 years I’ve created, refreshed and transformed brands together with hundreds of entrepreneurs, companies and social ventures.
I am a former Council Member for Design Institute of Australia (DIA) Queensland and member of the Australian Graphic Design Association (AGDA).
Ultimately, I believe that life is about giving, creating, building, sharing, seizing opportunities, living your dreams and contributing positively to the world. I am driven to build brands with impact particularly in the two areas most in need – health & wellness, and education as I believe with education comes freedom and with health comes happiness.
One Health Organisation (OHO) is now the largest organisation of its kind in the world, and the only United Nations DPI registered Social Innovation Agency to advocate a wellness based approach to primary health care. It is a Social Innovation Agency for the health & wellness space.
OHO’s approach to achieving world health is fourfold: individual engagement, community collaboration, ethical business and systemic change. Via these four pillars, OHO engages individuals in community work, supports other social ventures to achieve their goals, transitions business and corporations to a social enterprise approach, and advocates at a national and international level for equitable, sustainable and integrative healthcare policy.
Design Kind is a collective of research, business, user experience & brand specialists.
We work with leaders in Health & Wellness organisations to discover & transform their
brands visually, culturally & experientially.
icemedia is a digital agency based in Australia. During my time at icemedia our team included more than 50 strategists, designers and developers. I led the creative team across projects for bp, Energex, Telstra, Optus, Novartis and Domino's Pizza Australia, the Queensland Government and Federal Government to name a few.
icemedia is a wholly owned subsidiary of Dialog Information Technology - Australia's leading privately owned information technology services organisation employing over 800 consulting staff nationwide.
It has been such a long time since my last post I felt it only right to say hello again by sharing one of the most profound experiences of my life - conquering Mt Kilimanjaro. I made this video last year as part of a 40 minute presentation to a Westpac Business audience. I hope you enjoy it x Ps. Turn it up loud and have a little jig while you're at it:) African music hopefully gets you moving
I absolutely love the stunning flower form results of this collision of contemporary dance and fashion. Created by Fashion Film magicians Nick Knight of SHOWstudio and Tell No One, this fashion film was created for AnOther Magazine's SS11/12 issue. It is almost as beautiful as watching real blooms unravel and reach for the sun!
Over the last few months we've been busy creating the branding, print materials and web site for Starfire Jewellery by Shweta Agarwal. This weekend sees some of her stunning diamond creations being worn by the ballerinas of the Queensland Ballet at the Swan Lake Gala tomorrow night. I'm looking forward to frocking up and enjoying an evening at the ballet... it is sure to be a visual feast with
I am always looking for ways to be a better human being, spending valuable time reading lots of interesting books and trying to think of ways I can connect with those around me. Problem is, with so much to read/do/remember and so little time to do it all, I really do struggle sometimes. For this reason I have added these very cool dice onto my 'wish list' from santa (A better list than the one
This morning I came across a rather timely new website GiveEmThis which has had me both intrigued & feeling a little uncomfortable at the same time. The site promises to help me work out the perfect gifts for those closest to me with the simple click of a button. For anyone who's feeling time poor at the moment it does seem like the perfect solution doesn't it? With GiveEmThis, all you have to
I'm taking a little time to ponder on this rather warm friday afternoon - after all it is the 11/11/11 ! Generally life is brilliant. Though I have to admit the life/health/work balance is a little out... only emphasised by the persistent cold I've endured almost all week! So as I sit here on my very solid Aeron chair I see that there may be a very effectively designed alternative to merge the
I just saw this amazing mirror tree house on Treehugger and would so dearly love to be able to hide out in one! They are now available to make your own with TreeHotel handling the construction... See the full story at Treehugger. What a beautiful way to be a part of nature... now I just need a good spot for one! Design by Tham & Videgard Architects. Photo by Peter Lundstrom, WDO.
Having just returned from a trip to the US, I was ecstatic to hear from Eba at Hanasho about the immense success of the fundraising exhibition I mentioned in my last post. An amazing total of $10,579 was raised through the sale of the donated artworks, drinks at the artists event and through cash donations.... Eba and the team behind the event are truly inspiring!!
I'd like to let you know about the fabulous Kizuna Exhibition appearing at Hanasho, West End for this week only. The exhibition has been organised by Eba - owner of Hanasho, to raise much needed funds for children effected by the horrendous earthquake in Japan earlier this year. 100% of the sales will go to Ashinaga. Ashinaga are constructing the Tohoku Rainbow House to provide emotional and
I shared an evening with a wonderful group of women at the launch of the new book Women on Top lastnight. A book about the life journeys of 13 successful business women revealing their biggest challenges and strategies to overcome them. I'm very proud of my long term mentor and 'second mum' Kerry Azar, who features as one of the authors alongside Dr Lois Frankel. For more than 12 years, Kerry
I received my copy of Latte Magazine today and am so excited to have had my experience of Mt Kilimanjaro and fundraising for Kids Helpline profiled in a double page spread. My fundraising buddy, fellow designer and climber extraordinaire, Synthia and I are both looking for the next charity challenge... in fact Synth has signed up to cycle through Cambodia to raise money to help create better
I absolutely love the concept behind The Smoothie Cycle... repurposed bicycles and blenders put together to create an energy efficient and fun blending experience! My Strawberry, apple mint and ice smoothie was divine! Perhaps my pedalling effort made it taste even better as I'd had to work for my treat?
After hearing from its founders from international design firm IDEO at the recent ideas festival in Brisbane, I was inspired to join the community of change makers at openIDEO. openIDEO is a a place where thinkers from all walks of life can contribute ideas and solutions, thoughts and reflections on a range of issues or challenges. I'm looking forward to being a part of this great community and
Can you imagine what life would be like if you could no longer speak? I simply cannot comprehend it and yet film critic Roger Ebert handles his disability with grace and humour. Watching this really made me reflect on how fortunate I am to have the use of all of my senses.
Research shows that rewarding employees for tasks won't ensure great results... This interesting presentation challenges old thinking and shows how companies need to design new ways for their employees to excel. Can you see this way of thinking benefiting your business or venture?
This little girl isn't afraid to think differently and to get her message out to as many people as possible. Imagine what she'll be doing as an adult if she has the tenacity and courage to do this at the age of seven!
This brilliant business idea shows you just how you can create a sustainable business which not only is profitable, it also helps people eat healthy while providing opportunities for disadvantaged people with job opportunities... Wouldn't it be great to have this here in Australia?
I first came across TED at the Design in Daba 2005 conference in Cape Town when it's creator spoke about his website ted.com. The great thing about this site is that it is filled with amazing people who are creating, questioning and pushing the boundaries. A recently published talk by a Aimee Mullins is one I really wanted to share with you. She shows how she has embraced design to not only be
A few great examples of putting creative skills to good use... these artists and designers have put their hearts into raising money for Japan after the devastating earthquakes of recent times... http://www.helpjapannow.bigcartel.com/ Artwork by Pomme Chan http://designforjapan.tumblr.com/ Artwork by Rob Dobi
Have you ever considered how it would feel to be unable to smile? To not be able to express joy with the simplest facial expression? To essentially become an outcast in your community because of the way you look? Back when I was in Grade 3 my best friend had a cleft lip which she had been lucky enough to have operated on when she was little. Her scars were her main concern, but to me she was
During my time in Tanzania, I was privileged enough to spend a few days at the School of St Jude, Arusha. This is a school which has been created literally from the ground up by a very inspiring Australian woman called Gemma Sisia. Her mantra - Fighting poverty through education. Prior to our time at St Judes we saw many of the public schools in our travels through Moshi and smaller villages in
Wow, where do I start in trying to put into words the incredible experience we had on the mountain. I'm not sure what I was expecting exactly but what I experienced was so much harder emotionally, physically and mentally than I could ever have imagined. It was also the most incredibly rewarding and awe-inspiring thing I have ever done. As we flew into kilimanjaro and saw the summit of the
I am writing this as we await our departure from the Hotel Nakuru in a small village in Tanzania 3 hrs drive from the Kili starting point. To say I have butterflies is an under statement and after seeing the mountain on our flight into Kilimanjaro and just how HUGE it is, the whole team are feeling anxious, excited and so looking forward to starting our journey. The trip so far has been amazing.
You can also view the blog which will be updated by the team supporting us during our climb at: http://blog.inspiredadventures.com.au/
Well with less than two days to take off, it's been a busy time with my trip to Hawaii last week and some final preparations! The packing has begun and a final visit to the K2 tomorrow will see the last of the equipment purchases (its incredible how much gear we need for the extreme temperatures which may range from anywhere between 29degrees at the rainforest floor to -24degrees on summit day